The Management Association of Nepal (MAN), a non-political and non-profit making professional organization, is no longer a new name in the managerial world of Nepal. Since its inception in 1979, it has already emerged as a dynamic, innovative and ever-thriving organization and been able to form a broad and rich human power base by drawing institutional and managerial professional members from various faculties and disciplines.

For last two decades, MAN has undertaken many such multifaceted activities as (i) organizing high level seminars and focused group discussions on topics of current value and interests; (ii) carrying out customized consultancies and study works on clientele's requests; (iii) holding convention every year on selective contemporary issue; (iv) producing management scenario of the year; (v) declaring the manager of the year; and (vi) bringing out a monthly newsletter and a six-monthly journal titled "BYAVASTHAPAN"

Structurally, MAN has a General Assembly at its apex to provide policy guidelines and directives, a Board of Management, and an Executive Committee. In the secretariat there is an Executive Director who heads MAN and executes its day-to-day administrative and managerial works.

About the Program

In this competitive world, the businesses are rapidly changing. Every organization must be able to work with this changing environment, if it really wants to maintain its market and grow up rapidly. To fulfill this desire, the organization must be well equipped not only with qualified human resources, but also with trained manpower. It is possible only through the provision of training and development programs.
In a rapidly changing society, employee training and development is not only an activity that is desirable, but that an organization must commit resources to maintain a viable and knowledgeable workforce. The present training program is directed at fulfilling this target.

Objective of the Program

The primary objective of the program is to assist in sales promotion endeavor of the concerned organizations through the development of their available human resources. To fulfill this primary objective, the following attempts have been made.

i. To impart basic knowledge and skill about marketing and sales promotion activities to the participants
ii. To make them result-oriented workforce in attaining both physical sales goals and meeting desired target in individual and sectoral basis.
iii. To improve market leadership quality of the participants.
iv. To improve market position for the products of the concerned organizations
v. To impart knowledge for improving public relations, especially with clients / customers.

Program Coverage and Contents

The present program covers normally the marketing and sales promotion areas. The detailed contents of the program will be as follows:

i. Marketing and Sales Promotion in the Present Context.
ii. Marketing Mix Decision
iii. Salesmanship and Consumer
iv. Determinants of Consumer Behavior
v. Marketing Communication
vi. Public Relations
vii. Product Positioning
viii. Techniques of Sales Promotion
ix. Effective Motivation
x. Marketing Research and Information System
xi. Competitive Analysis
xii. Preparing a Marketing Program

Training Approach

Since we are keen in utilizing the participants' experiences and bringing their knowledge on the surface, sessions will be participative and for-a- like. The course attendants will be encouraged to share their experiences, views and insights so that they can learn from one another. Such participatory methods as case studies, role-plays, group tasks, and problem-solving exercises will be employed amply to make experiential learning possible. Concept learning will be there, but to minimal level. Because of participants' varied organizational backgrounds, will help enrich discussions further, and they can see a problem from different angles and perspectives.

Date & Duration

The training program will take place for four-days from Sharwan 9-12, 2058 (July 24-27, 2001).
Each day there will be three sessions of 11/2 hours,
starting 10:30 a.m. to 4:15 p.m.

Faculty

Academically and professionally qualified and experienced experts
in the concerned field will conduct the training classes.

Target Group

Executives and employees involved in marketing and sales pro
motion activities will be the main target group of the program. More specifically, the target group will be from middle-level and supervisory level management.

Venue

Kathmandu (After conformation of the hotel, information will be given timely)

Fees

Individual Member Fees
MAN member Net Rs. 5450.00 (each)
Non- MAN member Net Rs. 6450.00 (each)
Team Fees (Per person, 4 or more attendees)
MAN Member Net Rs. 4900.00
Non MAN Member Net Rs. 5400.00
(The participation fee covers tuition fee, stationery, tea, snacks, reading materials and closing reception. Please note that applicants are required to send the program fee with the registration form. No separate invoice will be issued.)

Nomination

The nomination of the participants should reach MAN Office by July 20, 2001 (Shrawan 5, 2058). We will entertain nominees on the first-come-first priority basis. Number of participants for this program will be among 15-20.

We Deliver!

If you have ten or more people to train, MAN on-site can present these courses on your own company premises. Save in travel and lodging costs and train your people together within the culture of your own organization.